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Surprised more like this have not emerged…

Surprised more like this have not emerged…

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Simple, elegant and creative advertising for the Restaurant Mirador del Alto. 

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“Each letter is a world.”

"Like" #AWESOME

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Caran D’Ache Wooden Crayons: Let it Out

Love these illustrated crayons for Caran d’Ache, Switzerlands oldest and largest manufacturer of wooden crayons.

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There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. Those fan letters now form the basis of this latest campaign. Classy execution of a simple concept.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland

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I think we have all been here…

I think we have all been here…

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Browsing creative review, I came across this fantastic infographic work. The final print finish is very striking and the clarity of the campaign really comes through.

Commissioned by the Nike Foundation in support of The Girl Effect, this awesome series of infographic flyposters were handouts that were distributed at the London Summit on Family Planning held two weeks ago.

The graphics needed to get the attention of the attending politicians, policy makers and world leaders during the lunch break at the Westminster summit, and communicate to them some of the facts and figures that The Girl Effect organisation is set up to tackle.

How much effect this fantastic graphic work had on the delegates can’t be measured, but by the end of the one-day summit, over $2.6 billion had been committed to provide access to contraception to 120 million girls and women in the world’s poorest countries by 2020.

Check out creative review for the full story

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Twenty-four prominent artists have completed the world’s first international collaborative ‘subvertising’ campaign on outdoor billboards across the UK as they seek to challenge the destructive impacts of the advertising industry.

Renowned street artists such as Ron English, Robert Montgomery, Broken Fingaz, Know Hope and Banksy collaborator Paul Insect have contributed art works that have been installed by a team of guerilla artists a fortnight before the London 2012 Olympic Games in one road trip. This saw 35 anti-advertising artworks installed in Leeds, Manchester, Birmingham, Bristol and London.

The artists have collaborated to challenge the destructive role of the advertising industry in a range of social issues including debt, the environment, body image, consumerism, cultural values and last summer’s riots.

Organisations from arts, academic, third sector and activist networks have provided research and reports that have formed the basis for the artists responses. The artists have also responded to government reports on the 2011 Riots and recent think tank reports that have opened the ethical debate regarding advertising and its detrimental impact on our cultural values.

One of the installers of the artworks, Robert Graysford, 27, said, “We’ve taken over these billboards because the advertising industry takes no responsibility for the messages they force-feed us every day. They claim to give us choice but we have no choice to ‘opt out’ from these intrusions into our public and personal spaces.”

“We’re lab rats for ad execs who exploit our fears and insecurities through consumerism. I’m a human being, not a consumer. So by taking these billboards, we are taking these spaces back. If Sao Paolo in Brazil can ban all outdoor advertising, so can we”.

The strict enforcement of branding regulations for the London 2012 Olympic Games for commercial interests has provoked artistic responses to challenge these.

Bill Posters, who subverted a famous Nike advert of Wayne Rooney clutching shopping bags with the tagline, ‘Just Loot It’ said, “The ad industry creates pressure when they manipulate our needs and desires. Pressure to have the latest gear, clothes and phones. This pressure erupted when kids took to the streets across the country to claim what they had been told that they needed.”

All the artworks can be seen on the Brandalism website at www.brandalism.org.uk.

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Ads that entertain: YouTube’s Top Spots of 2011

We always knew people liked to watch ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.

It’s the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. Below are the top 10 ads viewed on YouTube over the past year. These are the top individual ads as viewed on YouTube, and while the list includes two Super Bowl ads, most here never appeared on traditional TV.

Videos like T-Mobile’s “Royal Wedding,” itself a spoof of the JK Wedding Dance, were made for the web to amuse, entertain and be passed around, as are mini-movies such as DC Shoe’s “Gymkhana Four,” stunts like Hot Wheel’s record jump and Old Spice’s “Scent Vacation.”

The two Super Bowl ads making the list were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year and had 10 million views before the game began. Expect plenty of imitators to get out of the gate early on the web with their spots starting in the coming weeks.

The top ten (all links to YouTube)

1. VW: The Force

2. T-Mobile: The Royal Wedding

3. Chrysler: Imported From Detroit

4. DC Shoes: Ken Block’s Gymkhana Four

5. Smartwater: Jennifer Anniston

6. Team Hot Wheels

7. Old Spice: Scent Vacation

8. Introducing Siri on iPhone 4S

9. Samsung: Unleash Your Fingers

10. Adidas: D Rose; AdiZero The Bull

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Awesome Pot Noodle – Why Try Harder advert… Just brilliant.