the agency

Love this clever packaging solution from student Seulbi Kim. Not...

Tue, 21 May 2013 09:30:29 +0100

Love this clever packaging solution from student Seulbi Kim. Not just innovative and practical, it ticks a lot of boxes in terms of sustainability.

Logo’s are a work of art The work of Los Angeles-based...

Wed, 24 Apr 2013 10:39:20 +0100

Logo’s are a work of art

The work of Los Angeles-based designer and artist Jorge Oswaldo is largely influenced by the logos of mega corporations. He utilizes techniques found in the design and commercial world by working with automotive car paint, vinyl and silk-screens.

More of his art can be seen at jorgeoswaldo.com

Surprised more like this have not emerged…

Wed, 20 Feb 2013 15:16:00 +0000

Surprised more like this have not emerged…

Love this promotional work for Science World.

Wed, 20 Feb 2013 11:44:41 +0000

Love this promotional work for Science World.

“CMYK Playing Cards, brilliantly stripping away all the...

Wed, 20 Feb 2013 11:35:00 +0000

“CMYK Playing Cards, brilliantly stripping away all the heritage and history of good playing card design, we’ve removed everything we could, The suits have been swapped for the printer’s choice of ink: Cyan, Magenta, Yellow and Black, and the design on the back created from the kind of utilitiarian registration marks and checks usually never seen by the public.”

Clever, simple and as easy as ever to use - the cards are coloured by different opacities of ink, creating an amazing gradient when fanned out in your hand during that tense print-ready poker game…

The new brand and packaging for Jamie Oliver at Gatwick Airport...

Tue, 12 Feb 2013 15:41:52 +0000

The new brand and packaging for Jamie Oliver at Gatwick Airport is a fantastic tribute to the visual language of travel.

Simple, elegant and creative advertising for the Restaurant...

Mon, 21 Jan 2013 13:55:00 +0000

Simple, elegant and creative advertising for the Restaurant Mirador del Alto.

Nivea have smoothed out their identity. Although a circle...

Mon, 21 Jan 2013 13:06:10 +0000

Nivea have smoothed out their identity.

Although a circle version of the logo has been used before, and is currently what’s on the Nivea website, it is not officially the sole logo: Try a Google Image Search for Nivea logo and wince in pain. On its current range of products the Nivea wordmark is delivered in a rectangle with an unflattering curve with cheap gradients hanging from the bottom. The idea of establishing a single logo is not just good but much needed. Basing it on the iconic tin can is the perfect rallying cry for the company to adopt it and stick with it. It’s unfortunate that the kerning wasn’t fixed, you can put a whole body lotion bottle between the “NI” pair. It’s a tricky word to kern, but I am sure it could have been tweaked…

At Sony Music Headquarters in Kensington a new project has been...

Fri, 11 Jan 2013 17:06:12 +0000

At Sony Music Headquarters in Kensington a new project has been unveiled documenting the company’s 125 year musical history. Designed by Alex Fowkes the typographical installation covers almost 150 square meters and features every artist signed to Sony Music and its affiliated labels from the foundation of Columbia Records in 1887 to the present day.

“Each letter is a world.” “Like” #AWESOME

Thu, 29 Nov 2012 16:09:31 +0000

“Each letter is a world.”

“Like” #AWESOME

Caran D’Ache Wooden Crayons: Let it Out Love these illustrated...

Thu, 29 Nov 2012 16:01:00 +0000

Caran D’Ache Wooden Crayons: Let it Out

Love these illustrated crayons for Caran d’Ache, Switzerlands oldest and largest manufacturer of wooden crayons.

There are only a few companies that regularly receive personal...

Thu, 29 Nov 2012 15:41:53 +0000

There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. Those fan letters now form the basis of this latest campaign. Classy execution of a simple concept.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland

Really like the design of the new Myspace shown off in this...

Tue, 25 Sep 2012 15:10:00 +0100

Really like the design of the new Myspace shown off in this video. Slick visual interface and renewed focus on creativity and sharing. But does anyone care?

When shape alone becomes a brand attribute, you know you have...

Thu, 02 Aug 2012 17:25:37 +0100

When shape alone becomes a brand attribute, you know you have cracked it…

I think we have all been here…

Tue, 31 Jul 2012 13:55:23 +0100

I think we have all been here…

Browsing creative review, I came across this fantastic...

Thu, 26 Jul 2012 12:20:25 +0100

Browsing creative review, I came across this fantastic infographic work. The final print finish is very striking and the clarity of the campaign really comes through.

Commissioned by the Nike Foundation in support of The Girl Effect, this awesome series of infographic flyposters were handouts that were distributed at the London Summit on Family Planning held two weeks ago.

The graphics needed to get the attention of the attending politicians, policy makers and world leaders during the lunch break at the Westminster summit, and communicate to them some of the facts and figures that The Girl Effect organisation is set up to tackle.

How much effect this fantastic graphic work had on the delegates can’t be measured, but by the end of the one-day summit, over $2.6 billion had been committed to provide access to contraception to 120 million girls and women in the world’s poorest countries by 2020.

Check out creative review for the full story

Twenty-four prominent artists have completed the world’s...

Wed, 25 Jul 2012 10:18:00 +0100

Twenty-four prominent artists have completed the world’s first international collaborative ‘subvertising’ campaign on outdoor billboards across the UK as they seek to challenge the destructive impacts of the advertising industry.

Renowned street artists such as Ron English, Robert Montgomery, Broken Fingaz, Know Hope and Banksy collaborator Paul Insect have contributed art works that have been installed by a team of guerilla artists a fortnight before the London 2012 Olympic Games in one road trip. This saw 35 anti-advertising artworks installed in Leeds, Manchester, Birmingham, Bristol and London.

The artists have collaborated to challenge the destructive role of the advertising industry in a range of social issues including debt, the environment, body image, consumerism, cultural values and last summer’s riots.

Organisations from arts, academic, third sector and activist networks have provided research and reports that have formed the basis for the artists responses. The artists have also responded to government reports on the 2011 Riots and recent think tank reports that have opened the ethical debate regarding advertising and its detrimental impact on our cultural values.

One of the installers of the artworks, Robert Graysford, 27, said, “We’ve taken over these billboards because the advertising industry takes no responsibility for the messages they force-feed us every day. They claim to give us choice but we have no choice to ‘opt out’ from these intrusions into our public and personal spaces.”

“We’re lab rats for ad execs who exploit our fears and insecurities through consumerism. I’m a human being, not a consumer. So by taking these billboards, we are taking these spaces back. If Sao Paolo in Brazil can ban all outdoor advertising, so can we”.

The strict enforcement of branding regulations for the London 2012 Olympic Games for commercial interests has provoked artistic responses to challenge these.

Bill Posters, who subverted a famous Nike advert of Wayne Rooney clutching shopping bags with the tagline, ‘Just Loot It’ said, “The ad industry creates pressure when they manipulate our needs and desires. Pressure to have the latest gear, clothes and phones. This pressure erupted when kids took to the streets across the country to claim what they had been told that they needed.”

All the artworks can be seen on the Brandalism website at www.brandalism.org.uk.

Great video from McDonalds directly responding to consumer...

Mon, 09 Jul 2012 11:01:50 +0100

Great video from McDonalds directly responding to consumer concerns/criticisms about why the food they buy looks nothing like the photo on the menu. Also a useful insight for people not used to studio photography to see what goes into getting the shots absolutely perfect.

Pretty amazing images eh? Not that impressed? Think you can do...

Wed, 06 Jun 2012 15:20:04 +0100

Pretty amazing images eh? Not that impressed? Think you can do better on Instagram? What if I said they were hyper real pencil sketches? That’s right, each image has been done by hand using old fashioned pencil and paper. Incredible. More of artist Paul Caddens work can be seen here.

WE HAVE MOVED! This is our first week in our shiny new studio,...

Tue, 29 May 2012 16:19:00 +0100

WE HAVE MOVED!

This is our first week in our shiny new studio, so please update your record of our contact details.  

We have not gone far, over the road in fact, but we outgrew our old studio which had served us well over the last five years. Our super cool new home is part of a converted church and offers us more exciting opportunities for the future. Have a nosey at the Fazeley Studios website for a sneak peak.

The best way to see how awesome it is, is in person. So why not drop us a line and we would love to see you for a coffee and a catch up.

Our new address and telephone number is:  

The Agency Brand Consultancy Ltd 

Studio 20,  Fazeley Studios,
 191 Fazeley Street,
 Birmingham  B5 5SE   

Telephone: +44 (0) 121 224 8300

  For directions visit www.theagencylimited.com/contact